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PUBLIC RELATIONS

ANNETTE SCHEAFFER

CONTACT INFORMATION:

1916 Prairie Lane, Augusta, KS 67010

(316) 516-2613

ams.ksala@gmail.com

 

CO-CHAIRMAN OF THE PUBLIC RELATIONS COMMITTEE

SUNFLOWERETTE EDITOR

Cara Mays

1019 S 16th, Burlington, KS 66839

(620) 437-6339

cara.r.haas@gmail.com

PUBLIC RELATIONS (SCRAP) BOOKS

Janelle Sanneman

608 Terrace Drive, Newton, KS 67114

(316) 283-1272

gaylord6340@att.net

 
DISTRICT PUBLIC RELATIONS CHAIRMAN
District One Tonia Ison Click for contact information and Unit Report Forms Click:Go to District Page
District Two Sarah Glover Click for contact information and Unit Report Forms Click:Go to District Page
District Three Dorothy Malone Click for contact information and Unit Report Forms Click:Go to District Page
District Four Marcia Cottrell Click for contact information and Unit Report Forms Click:Go to District Page
District Five Unknown Click for contact information and Unit Report Forms Click:Go to District Page
District Six Unknown Click for contact information and Unit Report Forms Click:Go to District Page
District Seven Judy Tatlock Click for contact information and Unit Report Forms Click:Go to District Page
District Eight Karen Depperschmidt Click for contact information and Unit Report Forms Click:Go to District Page
The Public Relations Program:

The Public Relations Program promotes, publicizes, and re-educates the general public and our members about our core program values of serving veterans and their families; To promote who we are, what we do, and why we matter. The Auxiliary's positive public image and excellent reputation in the community is no accident.  The Public Relations program works to establish and maintain goodwill within the organization and with the general public and promotes the Auxiliary's many worthwhile programs, events, activities and accomplishments through every available medium.  Public Relations performs a dual function.  Doing things well and making sure that the public is aware of the efforts ad the results ensures continued community support and awareness of Auxiliary programs.  Good publicity augments and supports the Auxiliary's recruiting efforts by attracting interested, eligible women and motivating them to become active members. 

What Can You Do to Promote Public Relations:

Promote a positive image of the American Legion Auxiliary by suporting and promoting the efforts of Goal 5 of the American Legion Auxiliary Centennial Strategic Plan (Building Brand Loyalty), and the use of the variety of public relations materials and resources available online.
MEMBER PROMOTION IDEAS: UNIT PROMOTION IDEAS:
Give an Auxiliary magazine gift subscription to your local library and doctors' offices. Develop a list of local media contacts for your unit to use.
Distribute Auxiliary brochures and posteres in the community libraries, job fairs, medical facilities, and post homes. These items can be printed from the National website or ordered from your Department Headquarters. Become familiar with the following public relations resources: Auxiliary Public Relations Guide and Tips for Volunteer Recruitment and Auxiliary Branding Guide. There are numerous recources to use from the National website.
Wear your officially branded Auxiliary apparel and "Honor Their Service" button when you are out and about in the community. Build relationships with your local media and political figures to educate them on who we are, what we do, and why we matter.
Always be prepared to answer when asked who the Auxiliary is, what we do in your community, and why we matter. Write a letter to the editor and/or news release for patriotic holidays and event. Much of this is already done for you on the National website.

Build brand loyalty of the American Legion Auxiliary through the utilization and promotion of websites, social media, and other electronic communications.
MEMBER PROMOTION IDEAS: UNIT PROMOTION IDEAS:
Promote Auxiliary events on your personal social media accounts. Create or improve and actively maintain a unit website that adheres to brand standards. THIS SHOULD BE NAMED AS YOUR UNIT ONLY- NOT WITH POST OR LEGION FAMILY.
Subscribe to ALA eNews, In the Know eBulletin, and Kansas Sunflowerette. Create and maintain an active social media presence for your unit on one or more platforms you are comfortable with (Facebook, Twitter, Instagram, etc). THIS SHOULD BE NAMED AS YOUR UNIT ONLY- NOT WITH POST OR LEGION FAMILY.

Member, Unit, and Department Public Relations Awards:

CLASS AWARD NAME AWARD GUIDELINES
Member American Legion Auxiliary Brand Ambassador Lapel Pin (one in each Dept.) This award will be presented to one member in each department who achieves excellence in promotion of the American Legion Auxiliary with her use of social media, her apperarance in public wearing Auxiliary branded apparel, and other activities that showcase the Auxiliary's unique branding through visual identity. Activity had to have occurred between May 1 prior to the start of the current administrative year, and May 1 before the end of the current administrative year. Document the activity via pictures, screen shots, and any other evidence of brand promotion activities.
Unit New Website or Social Media Account Launch Personalized mouse pad and congrats letter Every unit that develops a properly branded website or social media account, after September 1 of the current administrative year, will receive this award. WEBSITE/FACEBOOK MUST COMPLY WITH THE RULES IN THE AUXILIARY BRANDING GUIDE!
Unit Most Outstanding Unit Public Relations Program Citation Plaque (one for each division) The entry must include three different media placement/coverage highlighting different Auxiliary programs featured in three different months- September 1 through May 1 of the current administrative year. Acceptable media publications must support the Auxiliary's mission and goals. ENTRY MUST BE SUBMITTED WITH NATIONAL AWARDS COVER SHEET. Click here to download the National Awards Cover Sheet. DEADLINE: June 1, 2019 (To Central Division Public Relations Chairmain, postmarked or e-mailed by 5:00PM EST on deadline date.)
Department Best Department Public Relations Program Citation (one for each division) The entry must be typewritten in narrative format, not exceeding 500 words. The entry may include newsletters, pictures of displays, articles, Auxiliary events, speeches, website address, social media activity, etc. ENTRY MUST BE SUBMITTED WITH NATIONAL AWARDS COVER SHEET. Click here to download the National Awards Cover Sheet. DEADLINE: June 1, 2019 (To Central Division Public Relations Chairmain, postmarked or e-mailed by 5:00PM EST on deadline date.)

Click this link to view the American Legion Auxiliary (National) Public Relations Program Page: www.alaforveterans.org/Members/Public-Relations. You will need your User ID and password to access the National website.

Mid-Year Unit Report are due to the District Chairman by December 5, 2018.

Mid-Year Unit Report are due to the Department Chairman by December 15, 2018.

Year-End Unit Report are due to District Chairman by March 1, 2019.
Year-End Unit Report are due to Department Chairman by March 15, 2019.
Department Public Relations Chairman's Year-End Report (Convention Book of Reports) is due to Department Headquarters by April 23, 2019.
Member's entry for the ALA Brand Ambassador is due to the National Central Division Public Relations Chairman by June 1, 2019. Must be postmarked or e-mailed by 5:00PM EST on deadline date.
Unit's entry for the New Website or Social Media Account Launch is due to the National Central Division Public Relations Chairman by June 1, 2019. Must be postmarked or e-mailed by 5:00PM EST on deadline date.
Unit's entry for the Most Outstanding Unit Public Relations Program is due to the National Central Division Public Relations Chairman by June 1, 2019. Must be postmarked or e-mailed by 5:00PM EST on deadline date.
Department's entry for the Best Department Public Relations Program is due to the National Central Division Public Relations Chairman by June 1, 2019. Must be postmarked or e-mailed by 5:00PM EST on deadline date.
LOOKING FOR DISTRICT FORMS. . . Visit the "Forms" tab on this website's main navigation menu, then select "District Report Forms".
Kansas Program Action Plan Unit Report Forms can be referenced, by District, at the top of this page, or by visiting "Forms" (then select your District), on this website's main navigation menu.
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BRANDING GUIDE- OFFICIAL MANUAL Auxiliary Public Relations Guide and Tips for Volunteer Recruitment
How to Utilize Facebook and Twitter to Promote Auxiliary Events and Activities Auxiliary Style Guide
How to Write a News Release
How to Set Up a Unit Website

 

 

© 2018-2019 American Legion Auxiliary, Department of Kansash5>